This was an exploratory exercise for a client’s business concept that specialized in conducting qualitative market research on behalf of companies. To gain consumer insights, remove the unknowns and be the authority on any given subject. I chose to take a simplistic approach with a visual that expressed authority, knowledge and expertise. Sometimes a straightforward, clean approach is the best kind. It also happens to look pretty impactful on swag.

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BRAND IDENTITY

PROMOTIONAL PRODUCTS