Designing for social clubs isn't just about the service or product offered. It’s about the experience — the lifestyle.
I’ve had the pleasure of working with the owners of Sidney’s Moto Club (which has since closed its doors due to COVID) on several projects. This was a fun endeavor because it was a chance to design a symbol that represented freedom, camaraderie, and a passion for bikes. A mark of belonging. It even made the backdrop of many a moto photo.